Paeria de Lleida

Client: Paeria de Lleida
Project: Sant Jordi 2023 Campaign

Modernizing the classics. Or what is the same: how to include in a Sant Jordi campaign all the usual elements (book, rose, dragon) without falling into stereotypes and recycled designs. A challenge for our design team, solved with a modern and fresh image in which the classics have also had a place in a more subtle way.